“Jeannie Thoren has spent the last 30 years researching the way women ski. The Thoren Theory evolved as a way to help woman skiers radically improve their technique through equipment modification. She didn’t start out to save the world, she just wanted to be a better skier. Along the way she found herself revolutionizing the thinking of an entire industry.”
-SKI Magazine

Jeannie Thoren is a skier with a mission, a crusader for women skiers everywhere. As a competitor, she found that to perfect her own skiiing she needed to make some serious adjustments to her ski equipment. While customizing her own equipment, she realized that she wasn’t the only woman skier experiencing the problems she was encountering.

She has spent the last 30 years researching the way women ski. The Thoren Theory evolved as a way to help women skiers radically improve their technique through equipment modification. Jeannie Thoren didn’t start out to save the world, she just wanted to be a better skier. Along the way she found herself revolutionizing the thinking of an entire industry. Join Jeannie and her staff and become the skier you’ve always wanted to be.